Pinterest is an amalgamation of beautiful pictures and inspirational ideas, even for your kitchen. People use Pinterest for everything from artistic impressions to collecting pictures of their favorite superhero. However, one of the biggest uses of Pinterest is sourcing ideas for new room designs and home ideas.
If you type any phrase, the Pinterest algorithm will produce a series of pictures and links related to your terms. But how efficient are searches when putting them into Pinterest? Are you getting the most out of your searches and maximizing your results on your page? Are you only getting sponsored outcomes rather than the searches that help you the most?
According to Persuasion Nation, the key to Pinterest is that it’s not a social media site. It’s a search engine. As a search engine like Google or Yahoo!, typing phrases will produce results that are relevant to your interests. Here are some tips that can help you get the most out of your Pinterest searches.
Using the autocomplete to scout ideas
Have you ever played the autocomplete game on Google search to see what are the most searched terms? You can idea on Pinterest to delve deeper into more topics use the same to hone your outcomes.
Let’s say you are looking up “white shaker cabinets.” The autofill function produces further results; namely followed by “farmhouse,” “hardware,” “quartz,” “backsplash,” and “modern.” The first suggestion is the most searched result of that time for that period. It’s important to know since “farmhouse” is a trend that has been popular this year but not previously. This means that in Pinterest, you’ll get relevant results and therefore, actual trends based on real-time searches.
Chase the tail and see where it goes
In SEO marketing (search engine optimization), one strategy used by companies is using “long-tail keywords.” Related to autocomplete, long-tail keywords enable companies to stake their claim if a search term is too popular. If you type general searches, you may get results dominated by long-established sites, where information is not always up-to-date. You will also get results paid to be there; Pinterest indicates this with the brand “Promoted” next to the image.
For example, typing “kitchen cabinets” will result in several big-box or well-known offerings with countertops. However, you may be looking for more specific things that are not found in many retail places. But inputting “best RTA kitchen cabinets” will yield more specific results.
In short, the longer your input, the more likely you will access results that are uncommon and rarely seen.
The first pin is most likely to be helpful
In the past, pins were shown in order of newness so whatever result you saw was the most recently posted from another source. However, new isn’t always the most useful or practical. Pinterest makes the point to show topics that are most likely what you want based on qualifiers.
Those qualifiers are based on how dependable the source is and how relevant the pin is to the topic. Thus, pins have been vetted by how useful the same topic is to other people, not just recency. While there are ways to manipulate the ranking, the pins still have to be germane to people’s searches.
Hashtags might be #helpful
While Pinterest is not a social media site, some pins have hashtags. When you type the term is preceded by the pound sign, it may produce different results.
Pinterest will note your search pattern and present other potential keywords
Based on your search engine inputs and the results that you click, Pinterest will occasionally send you related topics. Sometimes, they are not in the vein that you are looking for. Yet it is handy their suggested topics of interest can help you think of ideas you have not thought of.
This is only suggested if you have some time to plan and willing to check your email for these notices.
Organizing your searches
It is very tempting to throw all of your pins into a single board labeled “kitchen remodel.” However, if you want to save yourself a headache, it’s best to create different pinboards for each area.
Keep different areas of the kitchen separated on your boards. This may seem tedious, but if you are dealing with similar areas; it’s very easy to mix up. Tile patterns can be for either the backsplash or floor but wall tiles are constructed differently than floor tiles.
If you have found inspirations for the entire room, keep those separate from individual areas you wish to decorate. This way, you can concentrate on the overall design, unless you plan to design your kitchen around a central piece.
If you are using the Pinterest app, it is even more crucial you organize pinned ideas more narrowly on boards.
Looking at Top Ten Lists
You will see several pins on Instagram with text like “42 Unique Kitchen Remodel Ideas” or “51 Fresh Kitchen Designs.” These pins will lead to an outside link with its own conglomeration of helpful resources and ideas.
If you want to keep a record of those outside images, make sure you have a dedicated folder on your platform. For those using your laptop or desktop, create a folder where you can store these images. If on your phone, you can save the image and classify them later as needed.
Overall, Pinterest can be an excellent starting point for coming up with kitchen ideas. Popular searches and trends can inspire others to help in the decision-making process. Coming up with ideas is always an important step before jumping the gun and changing one’s kitchen. For other ideas and more to read on for inspiration, check out the BestOnline Cabinet Blog.